What is the definition of Positioning Studies?

"Positioning studies are like the GPS of marketing, but instead of guiding you to a restaurant, it's steering your brand's reputation straight to the heart of consumer consciousness. It's all about figuring out where your product or service is in the crowded marketplace and making sure it's not just sitting in the middle of the highway, but in a spot where people actually 💎want💎 to stop and think, 'Hey, what's the big deal about this?'"

---

And here's a edgy example: "After a week of positioning studies, the new energy drink became the 'ecret sauce' in every gym's locker room, right next to the 'ecret ingredient' for a successful workout."